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April 23, 2026
1 min readThe Product Performance page helps you understand which products drive the most purchases, revenue, and customer engagement.
Top Products by Purchase Volume
A bar chart ranks your products by total number of purchases during the selected period. This helps you identify your best sellers and spot any underperformers. The ranking reflects only purchases during the selected period, so adjust the period filter to change the ranking window.
Revenue Distribution by Category
A donut chart shows how revenue is distributed across your product categories. This gives you a high-level view of category concentration. For example, if 100% of your revenue comes from a single category, this signals an opportunity (or risk) depending on your business strategy. Use this view to gauge category concentration risk at a glance.
Product Performance Details
A paginated table provides a complete breakdown of every product. The table is sortable by any column and paginated to support businesses with large product catalogs.
Column | Definition |
|---|---|
Product Name | The name or description of the product. |
Category | The product category. |
Purchases | Total number of transactions for this product. |
Repeat Customers | Number of customers who purchased this product more than once. |
Revenue | Total revenue generated by this product. |
% of Total | This product's share of your total revenue. |
How to Use This Data
Identify top performers. Focus marketing spend on products already generating strong revenue and repeat purchases.
Spot products with high repeat rates. Products with high repeat customer counts may be good candidates for subscription or bundle offers.
Find underperformers. Products with low purchase counts or revenue share may need pricing adjustments, better descriptions, or promotional support.
