Insights

How a Decline Rate Compounds.webp
Uncategorized
9 min read

How a 15% Decline Rate Compounds Into an ~18% Revenue Loss

A ~15% decline rate, ~70% false decline rate, and 27–33% customer attrition compound into roughly 18% of addressable ecommerce revenue lost. Here is the math.

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Corgi Labs ROI
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13 min read

Payment Optimization ROI: How to Build the Business Case Your CFO Will Approve

For a business processing $1 billion in annual transactions, a 1% authorization rate increase equals $10 million in recovered revenue, with no new customers, no additional marketing spend, and no pricing changes (Worldpay). Your CFO doesn’t need to hear about authorization rates. She needs to hear that number, followed by the payback period, the implementation cost, and what happens if you do nothing.

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Corgi discovers treasure below the surface
Uncategorized
5 min read

Your Fraud System Is Your Most Expensive Revenue Leak.

When your fraud system blocks a $100 order from a real buyer, you see the lost sale. You don’t see what sinks beneath it: the customer’s lifetime value (40% never come back), your wasted acquisition spend, and the brand damage when 32% post about it online. US merchants lost $81 billion to false declines in 2023. Most finance teams don’t track the cost below the surface.

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What That 91 Is Actually Hiding.webp
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10 min read

Your Authorization Rate Is a Vanity Metric: What That 91% Is Actually Hiding

Your payments dashboard says your authorization rate is 91%. That looks healthy. But buried inside that number are soft declines that could be retried, issuer fraud flags triggered by your own billing patterns, and a “do not honor” code that tells you absolutely nothing. That 91% isn’t a diagnosis. It’s a sedative.

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